Top Secret 3 Step Social Media Post Formula for Attracting Ready-to-Buy Prospects
If I told you there is a secret, proven formula to writing RED HOT social media posts for attracting ready-to-buy/join prospects in your business…
Would you want to learn more about it?
I thought you might.
Well read on my friend, because that is exactly what I am about to reveal!
In fact, this is a secret formula that has been used by top media experts for over 100 years!
And it works whether you are writing newspaper ads (do those still exist?)
or more importantly if you are writing posts for your personal Facebook profile, running Facebook ads, or posting on your Fan Page.
I learned about this process in a recent training from one of my mentors, Ferny Ceballos, an internet and attraction marketing guru, and let me tell you, it has transformed the way I create posts on Facebook.
No more spammy product images or copy/paste posts that don't work...
Posts that people respond to and reach out to ME for more info!
This secret works if you want to attract prospects to you personally, it works if you want to post on your fan page, and it especially works if you’re using the Facebook advertising platform.
Just imagine having your post reaching literally MILLIONS of people who are highly-targeted and likely to respond.
Well, guess what—it’s entirely possible!
Now obviously, I can’t cover every single aspect of advertising on Facebook here (as that’s far too much to cover in a single post).
PSST...->If YOU are one of those super eager people who love to take immediate ACTION in their business and want to learn more on this NOW – you can start your Attraction Marketing Immersion Experience with this Free 10 Day Video Training Bootcamp!
But I will definitely touch on the fundamentals, so you can understand the process, especially as it relates to the most-effective words and structure for absolutely anything you post—online or offline.
To start, you want to write so your post will be attractive to the millions of people in a highly-targeted market.
For example, say you’re trying to attract people in the weight loss space (an industry with huge mass-market appeal).
Here’s what you do: you’re going to promote your post to people who are ALREADY interested in losing weight or getting healthy and are currently following your competitors.
You want to find people who have already raised their hands and expressed interest.
Facebook makes this ridiculously easy!
If you’ve built up a following on your personal profile, this post formula will work organically.
However, if you don’t have a following, then you can, with the click of a button, advertise to people who are followers of any public figure in your target audience, using your fan page.
Getting into specifics, this social post formula is called “PAS,” which stands for…
And here’s the psychology behind this structure…
In any persuasive message, you want to lead with the problem, agitate or expand on it, then present the solution.
Pretty straightforward, right?
Now let’s dig in and talk about why it works…
First, you want to convey or call out the pain or problem your solution, your product, or your opportunity can help solve.
This is where most network marketers totally screw up their approach, because they don’t bother to LISTEN to their prospects to identify what problems they have first.
They just barge right in, verbally vomit a bunch of info and offer their solution—without connecting that solution in any meaningful way to help their prospect with their specific problems.
Don’t do that (it doesn’t work)!
When you’re presenting this formula in-person, one-on-one, before you do anything else, you have to first ask QUESTIONS and listen to your prospect’s answers.
This is how you pinpoint your prospect’s exact problems.
So for one-on-one, in-person presentations, you’ll modify the formula as such…
When you’re marketing online, putting a post on social media, you’ll have to assume there’s a certain type of problem, since you’re not actually talking to anybody one-on-one or in person.
You can, of course, gather specific information through surveys or by analyzing responses to previous posts and so forth, but let’s assume you already know what the problem is.
The first step is to write out specific PAINS your prospect is feeling right now.
You really want to make them personal and ultra specific to your prospect.
Describe who you’re targeting and the kind of problems they’re suffering…
> “If you’re currently dealing with or suffering from [problem]”
Another way to call out the problem is…
Convey the problem by telling YOUR story.
You don’t have to address somebody out there and talk about their problem.
You can describe YOUR experiences in dealing with the problem, and share your stories.
You can start by saying…
> "I was sick and tired of (the problem)..."
Or you can say...
> "Doing (whatever) simply didn't work for me anymore."
By sharing your story, you come off sharing your vulnerability and it makes the prospect feel that they are not alone,
That you are speaking directly to them.
That you have been there too.
It makes YOU more relatable and authentic.
(After all, people want to buy from or do business with people they KNOW, LIKE and TRUST, right?!?!)
Once you’ve identified the problem, the next step is to…
The agitate step is not about manipulation.
It’s a simple concept…
Just describe the impact the problem will have on your prospect’s life, if they don’t do anything about it.
Let’s say I’m selling training in network marketing.
I’ll start by sharing my story.
I’ll not only say I was tired of prospecting, and recruiting, and dealing with objections, I’ll share specific examples about how it feels to deal with rejection.
> “I was loosing sleep and discouraged from always hearing the word “no” that I almost quit”
Or, using the weight loss example I used earlier, you’d share how being overweight impacted your own life.
> “I was ashamed to go to the pool or the beach with my kids for fear of having to wear a bathing suit in public. In fact, it got so bad, that my husband would take them and I would make excuses to stay home!”
In other words, describe what life looks like—and feels like—with that problem present.
You’re essentially conveying the impact.
For example, in the weight loss market, people always talk about getting back their “swimsuit body.”
Well, what happens if you don’t get your swimsuit body back?
How does that limit your experience of going to the beach?
So, the “agitate” step deals with the impact the problem has on your life, and what happens if you don’t do something about it.
Next, it’s time to present your…
This step is where you share that you’ve discovered a solution for the problem that you’ve agitated.
But there’s a catch.
You don't want to share your discovery outright.
That's right - resist the urge to SPILL THE BEANS and go into sales mode and pump your product.
Instead, you want to create curiosity...
You want to give them a reason to reach out to you, a reason to respond to your ad or post.
What you say is…
> “…then I discovered *this*, and this is how my life changed.”
In this step, you’re sharing about your discovery in vague terms, and then describing the positive impact the solution made on your life.
You’re describing what you’re now able to do…
what your life looks like now…
with the problem solved.
> "...then I discovered this liquid gold, and now I have lost 10lbs in 2 weeks without starving myself or going to the gym. The best part? I can fit into the jeans I wore before my baby was born and I feel totally comfortable in my bathing suit! Bring it summer!"
See the difference that makes?
Do you think people who are looking for a simple way to loose weight will reach out to you asking what "liquid gold" is?
Yup! I Sure DO!
Finally, give them a Call To Action
Tell them what to do next to learn more about the solution you’ve just shared.
In the network marketing space, whether you’re selling a product or opportunity, I highly recommend you make people proactively reach out to you (instead of you reaching out to them), especially if you’re doing any type of post on your personal profile.
> "Curious? Ask me about it"... or "comment 'More info' below..."
Furthermore, regardless of how you’re advertising, I recommend you…
Automate (most of) your follow-up process
This allows you to educate and pre-qualify your prospects.
In practice, this means whenever someone responds to your ad, they receive an automatic email or message in their inbox with more information about your product or service, and you can continue to follow up with that person via automated broadcasts.
You can even create an “autopilot” sales process where you can automatically present your solution to them, without being personally involved.
This allows you to give your presentation without having to deliver it in person, so that when you finally hop on the phone, your prospects have already gone through this process of problem, agitation, solution, and they’ve taken the actions you led them to take.
They’ve already learned about the solution that you’re conveying to them.
So by the time you hop on the phone, a zoom or conference call, they're pretty much already sold!
Maybe they have a few last-minute questions, and the outcome is pretty much set.
That’s the power of using this structure.
Especially in network marketing, most people don’t realize all sales or influence-type communication has to follow a kind of structure and the more structured you are in your communication, the more effective you’re going to be.
I challenge you to take ACTION and implement this post structure right away!
In fact, you can use this structure to evaluate the posts you’ve previously written.
Maybe some of your posts, almost by accident, were successful and you’re not sure why.
Go back and ask yourselves some questions.
PAS Post Evaluation Checklist:
- Did I state the problem clearly?
- Did I agitate the problem?
- Did I expand the problem and talk about the impact of that problem?
- Did I provide a way for them to communicate with me to learn more about the solution I discovered and how it changed my life?
Evaluate your previous posts and ads
Read through them and answer the above questions.
See any patterns in your successful posts?
Can you see instances where you’ve missed a step and things didn’t perform as well?
Again, you always want to follow this simple structure…
Now, if you’d like to learn…
More on leveraging automated systems
…that will allow your prospects to learn more about your solution, without you being involved, then I highly recommend you learn more by signing up for this FREE 10 Day Online Video Recruiting Bootcamp.
It’s a video course where my mentor Ferny will walk you through how to recruit and sell using simple online systems.
The entire formula starts with being effective in communicating through social media, whether you’re paying for those posts or they are organic posts on your personal timeline.
This is, by far, the most efficient way to build your business today.
In fact, He’ll share exactly how he passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into his business each month!
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to this 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love for you to share it with your team and to read your comments below!
To your success!