How to Prospect Online, Without Becoming a Spammy Pammy
Turns out the best way to prospect and recruit on social media is...
Well, at least not the way that many people in the network marketing industry are being taught by their up-lines and companies.
Maybe you have been taught or done some of these so called "strategies"?
- Send out mass Messenger messages to all your friends and family (and even those long lost friends from grade school that you haven't spoken to in 20+ years) with the latest "script".
- Being fake social by adding new "friends" constantly with a hidden agenda of presenting them with your products or opportunity.
- Always be posting the latest product shots, before and afters , "I'm looking for 5 people to join my team" and flash sales type posts.
- Joining groups and posting your link as often as possible.
- Asking your friends if you can do a post about your products on their page to get more "exposure".
- Creating a Comment ring so that all your team comments on each others posts as "social proof" to help trick the algorithm.
I know these were all part of my training from my up-line.
and I'll admit, I did a few of them in the beginning...
but here's the deal, it never felt authentic to me.
(Oh and there was one embarrassing moment of realization when my mom called me out because she was tired of seeing my posts about flash sales pop up on her newsfeed. Now that was an eye opener, as she is always super supportive of anything that I do - so if was bothering her... well I had to take that to heart!)
When I stopped and really started noticing that many of my up-lines newsfeeds all started to look the same and looked more like an infomercial than anything else...
That's when I knew there had to be a different way to use social media in a more authentic way that didn't feel so spammy and icky.
So I started looking for a better way.
That's when I found an ACTUAL strategy to leverage social media to grow my business - called Attraction Marketing
Learn more about Attraction Marketing with this Free Bootcamp
You see, here's what I've learned: there is a VERY fine line between recruiting with social media and spamming people.
I’m sorry to say that most network marketers have been turned into "Spammy Pammy's" by their up-line and company leaders…
and it's jeopardizing their success by repelling people instead of attracting them!
Here is just one example of the many Spammy Pammy type "hey girl" messages I get weekly.
Have you ever received (or even sent) something like this?
Let's get real for a minute...
I do NOT know this person, have NO idea how she found me and there was ZERO engagement before I got this message in my inbox!
How do you think I responded???
Was I inspired and curious about this amazing opportunity and respond?
You probably guessed it.
That is a big fat NO!
I just got really annoyed and ignored it.
The more and more I learn about the art of leveraging social media effectively to grow my business, the more I realize that there is one key fundamental secret that everyone must learn.
That secret being:
"People don't care how much you know, until they know how much you care"
Did she take the time to get to know me? To find out what kind of person I am? Does she know if what she has to offer would even resonate with me? Does she actually care about me?
Again, the answer is NO.
It's all about her and likely her need for commissions and people to meet her next rank advancement and bonus.
Why are these strategies so ineffective?
I want you to think of the reason that people come to social media in the first place...
Would you agree they likely come to:
- Connect with friends and family,
- Meet new friends,
- Be entertained (that's how come funny cat and baby videos spread like wildfire!)
- Get Inspired,
- To learn something.
Do they come to social media specifically to buy your product or start a business with you?
Pretty sure you know the answer to that.
Hey now, don't panic, that doesn't mean that they WON'T buy or join your team via social media.
But if you actually want to leverage social media, you have to honour the platform and recognize that...
It’s not about selling, but about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.
That last one is critical “uniquely positioned to help someone with their problems.”
"It's not about chasing people for your benefit, it's about attracting people to you because of the connection you have with them"
The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about what YOU want people to do and about manipulating people into doing what you want them to do.
In other words, it’s about YOU, not them.
I didn’t like that, it didn't feel authentic.
My dream has always been to create an impact for people, to help them transform their lives. To have a team of like-minded people who wanted to do the same.
NOT feel like I was constantly convincing people...
Can you relate?
Instead, once I started to learn new Attraction Marketing skillsets, it immediately felt more authentic.
My entire presence on social media shifted.
Here's the gist of the strategy:
You start by coming from a place a value first, with the only goal of creating connections with others.
Educating, motivating and inspiring them. Sharing your journey.
Getting them to know, like and trust you.
Getting them curious to the point where THEY actually reach out to YOU because they are genuinely interested and curious in what you have to offer.
(because you don't even mention your products or opportunity at all!)
Why does this work? People will join your team or buy your products because of the connection they feel to YOU (not your products or company).
Because they see you as someone of influence. Someone who can solve their problem.
It's also great because it involves systems that help you leverage your time so that some of your business is automated.
The More Leveraged Alternative to 1-on-1 Prospecting, Which Won't Make You Feel like a Spammy Pammy
Now, I am not trying to be high and mighty about all this prospecting stuff, because I’m not. Nor am I an expert yet, but I am learning and tweaking as I grow...
Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer, using their ads platform!
In fact, it's still amazing to me that I get to wake up to an email inbox full of notifications for new leads, new customers, and commissions I earned while sleeping!
And these are real people that are looking to connect with me because they are actually seriously looking to grow a business!
This strategy is called ‘attraction marketing’, which is an internet marketing strategy designed for networkers and people in direct sales!
You see, if your business depends on you being on social media, sending private messages or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.
Online prospecting and internet marketing are NOT the same thing!
Internet marketing is a passive strategy, which works, even when you are not.
If you want to learn how it works, check out the strategy I am using in a free 10-Day Online Recruiting Bootcamp available here.
You'll also get more details about an amazing book, which goes into the nuts n' bolts of the recruiting & selling formula strategies.
Now if traditional prospecting online or offline is your thing and you want to stick with that, by all means, go for it (each to their own)!
There are many top trainers and earners in the industry that focus solely on cold market recruiting skills...
(oh and by the way... they do 'Attraction Marketing' too)
For me, there was a certain way I wanted to live my life and that was more important. Spending quality time with my girls and enjoying my free time without limits while my business was still growing. Helping others grow a business so they too can live the lifestyle of their dreams...
I would rather be super successful and making money in my business first and then have my friends and family beg me to tell them how I did it.
It is so much better than sitting around begging them to join a business that isn't producing anything...
Which would you prefer?
That's what I thought.
To your Success!